"The Building Block Village" Educational Poster & Activities
Attitude Marketing X Dairy Farmers of Canada (2020)
Step into a magical village where colorful wooden blocks, giant fruits and vegetables, and tasty treats come together to build the ultimate playground. Designed to celebrate both play and healthy eating, this large poster and activity kit was shared with daycares and preschools across Canada.
A Peek Behind the Art
When a trusted client returns for another year of collaboration with a brief that is all about vibrant color, childhood wonder, and imagination, you say yes in a heartbeat.
For the 2020 edition of this Teach Nutrition bundle, the teams from Attitude Marketing and Dairy Farmers of Canada invited me to create an entire playground made of colorful blocks, delicious foods, and whimsical details at every turn. My background as a 3D artist came in handy: I built a mockup of the village in Blender, which became the foundation for the elaborate main illustration and the secondary artwork featured throughout the activity guide.
Project Details
📅 Release date: 2020
📚 Deliverables: 1 large size poster, 20 page illustrated activity guide + 18 spot illustrations for a board game
👧 Target audience: Early Childhood & Preschool (Ages 0-5)
📘 Educational context: Activity kit that promotes healthy eating habits and play to young children
🧠 Art Direction: Noémie Ledoux (Attitude Marketing)